We helped Gravitate launch a scalable outbound acquisition system for home service businesses, generating 21 qualified leads and 7 booked appointments within the first 2 weeks of cold outreach.

Gravitate

Web design, SEO, and paid ads agency serving home service businesses across the U.S.

Outcomes

  • We generated 21 qualified leads and 7 booked sales appointments within the first 2 weeks.

  • We scaled cold outreach to 900 emails per day through a fully managed outbound infrastructure.

  • We identified roofing and remodeling companies as the highest-performing verticals, outperforming HVAC campaigns by nearly 3x.

  • We optimized Gravitate’s offer positioning from a generic growth promise into a concrete revenue-driven outcome tied to client economics.

  • We built a repeatable outbound system capable of generating qualified opportunities independently of referrals or inbound traffic.

Challenge

Gravitate wanted a predictable way to acquire higher-ticket home service clients without relying solely on inbound channels and referrals. Their existing positioning lacked specificity, making it harder to stand out in crowded service markets like roofing, remodeling, and HVAC.

Solution

We built and managed the entire cold outbound infrastructure from the ground up, including domain setup, inbox management, deliverability optimization, lead sourcing, campaign architecture, and reply handling workflows.

We launched cold email campaigns targeting home remodelers, roofing companies, and HVAC businesses across the U.S., testing multiple offers, messaging angles, and lead sources to identify the highest-converting combinations.

During optimization, we refined Gravitate’s positioning from a broad “double your marketing budget in 6 months” offer into a more concrete, outcome-driven value proposition tied to generating $120k in additional revenue over a 6-month period.

As campaigns scaled to 900 emails per day, roofing and remodeling companies quickly emerged as the strongest-performing segments, outperforming HVAC campaigns by nearly 3x.

We also handled rapid lead-response workflows, replying to interested prospects within minutes and converting qualified conversations directly into booked sales appointments through structured follow-up systems.

The result was a scalable outbound acquisition engine generating qualified opportunities through cold outreach alone.

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