.NET Squad

Hybrid Coding Coaching Program + Community

Challenge

The target audience (career switchers and junior developers) was highly fragmented across platforms, difficult to identify at scale, and often underserved by traditional ads or inbound content. Without a large audience or paid traffic engine, consistent client acquisition required precise targeting and high-volume, personalized outreach.

Solution

• LinkedIn outreach system segmented prospects by role, seniority, and career intent, running multi-step automated message sequences.

• Cold email system scraped niche, role-specific websites and communities to identify relevant prospects outside traditional databases.

• AI-assisted message personalization adapted outreach copy based on career stage and stated learning goals.

• Automated downsell logic offered community access to non-qualified or price-sensitive leads.

• Payment-triggered onboarding system granted instant access to coaching resources and private community spaces.

Impact

• 100+ paying clients acquired over 6 months using outbound systems alone.

• Majority of outreach, follow-ups, and lead routing operated with minimal manual input.

• Downsells recovered otherwise lost leads, increasing total conversion efficiency.

• One acquisition framework supported multiple cohorts without rebuilds or relaunches.
  

Get started today with a free growth consultation.